23 Aug Imagea: nature at the service of quality for your hair
In our last blogpost, we talked about Mother Science and what it means to be green at Elgon. We described how the sustainability trend has now become a must for beauty sector brands. We also showed how Elgon has succeeded in combining this need for naturalness with meeting the demand from hairstylists for products that guarantee exceptionally high professional performance at the same time. This is how Imagea was born. Imagea is the Elgon Green product line that combines nature and technology, well-being and results.
Imagea was founded on five values: trust, quality, sustainability, ethics and Made in Italy. Imagea’s proposal expresses transparency (refusing to make misleading claims) while aiming for effectiveness and naturalness. This is achieved not only through the choice of carefully selected biodegradable ingredients from sustainable agriculture, but also through packaging that ensures the highest levels of sustainability and that has real impact on the reduction of CO2 emissions. In fact, the bottles and jars are made of recycled PET, the tubes and labels are made of bioplastic made from sugar cane and the boxes are made from FSC certified paper. Furthermore, Elgon selects ingredients for Imagea that are produced in developing countries to provide support for the economies of rural communities. Finally, Imagea products are 100% made in Italy, as they undergo a manufacturing process that begins and ends at the plant in Nerviano (MI), the headquarters of Pidielle S.p.A., which owns the Elgon brand.
Imagea is a Vegan friendly line that contains in each product at least one organic ingredient (barley protein, orange extract, pomegranate extract or baobab) and one from sustainable agriculture (Kalahari melon oil, extract of violet rice from Laos, Andean quinoa extract or mongongo oil). Imagea products are free of Sls, Siles, Silicones, Parabens, Petrolates, PEGs, formaldehyde donors and synthetic dyes. Imagea also complies with the Halal standard, which certifies that the product is free of animal origin ingredients and any substance considered harmful to our health.
And you, are you ready to take a plunge into nature?