12 Jul GREEN CAVIAR, the algae of eternal youth
Cosmetics are becoming progressively advanced and this innovation is embracing products that make use of increasingly effective and natural ingredients, especially those of plant or marine origin.
Speaking of ingredients of marine origin, today we’ll be taking a look at a precious anti-ageing ingredient that has taken the skincare industry by storm thanks to its numerous noteworthy virtues.
Caulerpa Lentillifera, better known as sea grapes or green caviar – owing to the fact that it resembles caviar – is an edible seaweed that grows on the seabed.
Green caviar has high nutritional values and is eaten most widely in Asia; consumption is especially widespread on the Japanese islands of Okinawa – a place that is renowned for the longevity of its inhabitants!
Like many other ingredients of natural origin, this seaweed boasts, amongst other things, numerous anti-ageing properties, making it perfect for use in cosmetics.
It exerts a regenerating action and leaves hair both supple and healthy. It boasts an abundance of trace elements and polysaccharides, which enable the hair to attract and retain water, thereby deeply hydrating it.
Elgon has embraced this new trend with the launch of two new products in the IMAGEA by Elgon Green line. These new releases contain green caviar in their formulas, so as to reap the benefits of this esteemed ingredient:
- PURE RESIN, the long-lasting styling gel that yields unexpected results, considering that it is 100% natural resin-based.
- SUPREME SHINE, the innovative post-color treatment that seals the cuticles, retains color and helps to prolong it over time, providing hair with hydration, shine and luminosity.
To find out more, visit the Elgon Green section of our website: for each product, you’ll find information regarding the active ingredients, the full ingredient list and the green benefits of the entire IMAGEA line!
To promote high-performing and quality environmentally-friendly cosmetics, Elgon has developed the Elgon Green Mother Science Guidelines: a collection of our guiding principles, i.e. our commitment to respecting the environment.
Still don’t have a green line in your salon? Want to try the IMAGEA products?
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