Design a space created for people, where they can feel like they are in the right place, even if only for a day. We applied this philosophy when designing the Elgon space in Pontedera (Pisa), dedicated to training, which is a subject that we hold very dear. Training is also where we have always invested a significant amount of our time, effort and resources.

This place is where we will welcome our clients to lead them – through several training sessions specified in our 2018 calendar – into the world of Elgon. This is where we will offer them inspiration and where we will transmit our expertise in using effective hairstyling methods and techniques.

Each detail was designed to create a perfect symbiosis with our hairstylists, who, thanks to the many visual and experiential features, will be able to immerse themselves in the Elgon universe. Mind you, Elgon is not just products and innovation, but it is also, above all, a precise way of being and acting, which is over and above any business.

Actually, it is precisely this philosophy of life we hope to transmit as we embrace our people. In particular, we hope that it can be clear how much we care about the wellbeing of our employees, our customers and our associates, to the extent that we drafted our Ethics Charter, where we draw our inspiration at work each and every day. However, that is not all. Elgon’s way of doing things has chosen to go beyond the confines of our nation, by getting involved in especially challenging social-responsibility projects. We have been carrying forward one of these with COOPI since 2013, which we presented to the public including its development at 2018 Cosmoprof.

Inside of the elegant and harmonious Elgon Pontedera Hub, we want our training to include all of this. We want to offer a world of values that not only talks about our products and processes, but also about our approach to work, which then translates into our approach to life.

It was not by chance that we chose Tuscany for the location: this was the land where we were first recognised. Elgon’s presence is especially rooted in Tuscany, thanks to a very active sales network and a large number of salons. We are also inaugurating this space to give a great big thank you to all of those people who have believed in us and who continue to do so by supporting us, and who are taking this ever more exciting journey together with us.