Your hair’s beauty should never be overlooked, not even when you are on the move. That is why Elgon is presenting four new Travel Kits to all those globetrotters who are not ready to give up on taking care of their appearance. When your hair is...

Today, time is a truly precious commodity. Although we recognise its importance, we have a tendency to overburden it with infinite commitments. The result is an endless, and at times sacrificial, rat race. There is however one thing that simply cannot wait: beauty, an immensely...

Vibrant and irresistible. Exactly like a chocolate. We are not talking about food but about Chocolate Shine, the vast range of brilliant and sophisticated brown shades that Elgon will be adding to its Moda&Styling permanent haircolor line, Elgon’s flagship series in the field of haircolor....

They are sure of themselves, irreverent and ready to get involved, thanks to a constant search for ever more personalized styles. As we mentioned in earlier posts, here are the archetype women who are coming to the fore in recent years. These are the women...

What kind of woman will stand out this 2018?What trends are going to define feminine style for the year? We have taken a look at the dictates of the fashion industry, advertising and international culture to get an idea of the model woman to be affirmed...

As already mentioned in the last blog post, Pantone declared Greenery the color of the year for 2017. This “grassy” green with a vivacious tone and just a touch of yellow has been the color that is influencing fashion trends, home furniture design and the beauty...

Green is not just the new 2017 Pantone color, it is also a true lifestyle and way of thinking, leading us to the desire to renew ourselves and get back into contact with nature. Green symbolizes rebirth, renewal and regeneration, letting us breathe, and gain...

  Pastels are today’s new trend. They reign along the most glamorous runways allowing us to rediscover the Fashion World’s romantic side with new delicate shades and amusing patterns. It was not by chance that Pantone elevated Rose Quartz to the colour of the year. To keep...