Beauty and wellbeing: the two fundamentals that we desire for our hair. Today, more than ever, these two words resound like a ‘must’ within the hair industry, even if finding professional solutions that satisfy both requisites is easier said than done. Elgon has however focused its...

In our last blogpost, we talked about Mother Science and what it means to be green at Elgon. We described how the sustainability trend has now become a must for beauty sector brands. We also showed how Elgon has succeeded in combining this need for...

The green trend is now law in the cosmetics industry. According to Mintel - a global leader in Market Research – the cosmetics of the future will be natural, personalised, socially responsible and technological. All the brands are working on complying with these features to...

The urban environment can be a significant source of stress. The combination of smog, pollution and temperature fluctuations together with the frenetic rhythms of the city represent a risk to the health of our bodies, which can also affect our outward appearance. It is not...

According to the Organic Trade Association, 71% of women prefer natural products for their everyday use. This is a trend, which has also found fertile ground in the world of cosmetics and haircare, and which is growing very strongly in many market sectors. For this...

The world is witnessing a climate change alarm. According to the 2017 report prepared by the Global Carbon Project, world CO2 emissions are on the rise again. There is a risk that we will record an increase of +2% by the end of the year....

In the Mediterranean culture, wheat is king, unlike in the Anglo-Saxon cultures where cereals such as rye or oats are used in everyday meals. The time has come to get to know wheat's “cousins” since their nutritional values make them healthy alternatives. Balancing Barley Very easy to...

Taking on a sustainable lifestyle has never been easier. It doesn’t take much to be “green”! Everyone, some more and some less, wants a healthy lifestyle that respects nature and the environmentwe live in. A sustainable lifestyle starts with our everyday choices. This has become much...

In our blog last week we talked about fine hair products to use during summer. This week the post’s blog is dedicated to those who have colored, dried hair and with the tendency to bump and damage more easily. Does your hair become dry and split...