The new trend for autumn 2017 is called “fallayage”. This expression comes from joining the words “fall” meaning “autumn” and “balayage”, the technique that lightens hair in a natural way, as if it had been kissed by the sun. This autumn trend was launched by...

As already mentioned in the last blog post, Pantone declared Greenery the color of the year for 2017. This “grassy” green with a vivacious tone and just a touch of yellow has been the color that is influencing fashion trends, home furniture design and the beauty...

Among the many haircolor trends that have come out over the last few seasons we have seen it all at least twice. We have gone from hairstyles with pastel shading called “holographic style”, where shocks of dyed hair glow in the dark with phosphorescent hues, for...

We are continuing our interview with Marco Girotti, Elgon Global Artist, who, with extreme professionalism and attention to detail, has been working on the Elgon Elegance Collection Women Edition. - The first mood in the Collection is “Mother Earth”, a style inspired by nature. The Elgon...

Over the last few years, the concept of the green life style has been spreading more and more, as the mark of ecology and respect for nature have never been so important. It is no longer just a fad. Now it has become truly a widespread...

  Beauty without compromise In the world of beauty and cosmetics, two mega-trends are clashing. On the one hand, there is abstract beauty, the beauty on the runways and in fashion magazines. On the other hand, there is natural beauty, unique in its genre, which exalts...

  Pastels are today’s new trend. They reign along the most glamorous runways allowing us to rediscover the Fashion World’s romantic side with new delicate shades and amusing patterns. It was not by chance that Pantone elevated Rose Quartz to the colour of the year. To keep...