31 Aug Imagea: enhanced beauty and wellbeing for our hair with the Haircare line
Beauty and wellbeing: the two fundamentals that we desire for our hair. Today, more than ever, these two words resound like a ‘must’ within the hair industry, even if finding professional solutions that satisfy both requisites is easier said than done.
Elgon has however focused its efforts on this objective and has developed the perfect solution in the form of its Elgon Green Imagea line. The line features a Haircare section comprising products – all rigorously formulated without SLS, SLES, Silicones, Parabens, Petrolatum, PEGs, Formaldehyde Donors and Synthetic Colourants – which when used together, combine to create a beauty ritual to all intents and purposes that can be adapted to suit all hair types.
It all begins with Phytogommage, a product that, thanks to the presence of Tamanu micro-granules, exerts a gentle exfoliating action intended to purge toxins and purify the skin, preparing it for successive treatments. It also contains Kalahari Melon Oil to nourish and hydrate and Barley Protein to protect the scalp.
The next step envisages the use of shampoo and conditioner. For this step, the Imagea line proposes two products for different hair types: Essential and Absolute.
The Imagea ritual concludes with Phytoelisir, a lightweight oil-milk formulated with Kalahari Melon Extract and Barley Protein that is transformed into a surprising melting emulsion, resulting in exceptional shine and extraordinary hydration. This lightweight, no-rinse and fast-absorbing formula is to be misted over damp or dry hair before styling.
The Elgon Green line astonishes with a unique and unexpected product that transcends industry standards. Tissue Face Mask is a professional regenerating face mask made from non-woven fabric intended for all skin types. It is formulated with pure hyaluronic acid of biotech origin. Simply apply to clean skin and leave for 10-15 minutes before removing and massaging in any excess product until fully absorbed. So, while our hair is being pampered by Imagea products, the mask takes care of the wellbeing of the skin on our faces!
Beauty and Wellbeing are to be joined by Protection and Planet. Since this is the result achieved with the Imagea Haircare line: the perfection of beauty alongside the protection of our planet.