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  • The turning point for green beauty is finally here, with leading brands becoming increasingly mindful of the topic and more discerning in their choice of packaging materials. The a

  • Cosmetics are becoming progressively advanced and this innovation is embracing products that make use of increasingly effective and natural ingredients, especially those of plant o

  • Wisdom dictates that we should be treating our scalp as if it were an extension of our face, taking care of it in the same way that we look after the skin on our body. According to

  • Green is becoming increasingly pink. As confirmed by the Italian Institute of Political, Economic and Social Studies (Eurispes): 30.2% of companies ran by women are mindful of sust

  • Sustainability might sound like a simple word: it really is not.

  • Artists are born. Picasso famously said that ‘Every child is an artist. The problem is how to remain an artist once we grow up”. Creativity is a sacred aspect of the human being an

  • Quality is no longer the only criteria we take into consideration when we pick a product: we are more and more aware of how brands feel towards ethical issues, and we expect them t

  • Let’s make one thing clear: beauty is not about looking perfect but expressing your personality, knowingly enhancing your strengths and uniqueness.

  • The elegance, sensuality, freshness and youthfulness of blonde is truly timeless. Today’s trends speak of an increasingly risqué

  • Immerse yourself in the atmosphere, close your eyes and teleport: pink sunsets, seagulls on Venice Beach