18 Oct MONOCHROMATIC: SOFT LINES AND NEUTRAL COLOURS FOR A CONTEMPORARY HAIR LOOK
A promise is a promise, and we promised to tell you all and everything in our upcoming posts.
Prepare yourselves for that moment has finally arrived: we’re ready to reveal the secrets of Monochromatic.
The first of the four themes that make up the new Carpe Diem Collection is characterised by a simple, modern and sophisticated style; it inserts colour into what was grey, to create diversity and changing shapes that provide variety.
Monochromatic comes alive through a selection of styling products and colours that have been carefully selected by Elgon professionals to best express this style. So, in order to enhance the styles, we have developed five new and exclusive products that will be joining the Affixx line, enriched with Soyactiv® – a unique complex based on gradually released soy proteins that hydrate, restore and protect the hair – and containing a UV filter to protect colour by slowing down the fading process over time.
Let’s discover them together:
TAME IT! to combat frizz
A cream that tames even the thickest and most rebellious frizzy hair, whilst also combating humidity and providing softness and shine that lasts all day long. It can be used for both straight and curly looks, thereby meeting the needs of all women.
SHINE IT! for maximum brilliance
Shine-giving spray that provides the hair with unrivalled brilliance without weighing it down, whilst banishing static and perfecting all looks with a sublime finishing touch. It is ideal for those who desire natural shine without a sticky lacquer-like hold.
PUMP IT! to provide body
Texturising spray that provides the hair with instant body. An ‘invisible ally’ that supports all and any look when applied to roots and defines and creates texture when applied to lengths and ends. With its simultaneous hydrating, restructuring, protective and gloss-giving properties, it represents a real must-have for hairstylists.
PREP IT! to facilitate styling
Pre-styling spray that provides even the finest, lifeless hair with natural hold and volume whilst facilitating brushing.
FIX IT! to fix hair without weighing it down
Lacquer for an ultra-strong, long-lasting hold. Indicated for ‘gravity-proof’, extreme and creative hairstyles. Just a few spritzes are all that is needed to fix a look for the long haul: the product brushes out easily without leaving any residue on the hair.
GET THE COLOR AND MODA&STYLING: NEUTRAL AND DELICATE ‘SPLASHES OF COLOUR’
Monochromatic also further expands the colour range with two new additions: the new Get The Color toners and the new Moda&Styling gold shades.
GET THE COLOR TONERS
With the launch of Monochromatic, the line of permanent Get The Color cream shades has been enriched with three new toners for an en-vogue proposal that reflects the popular trend for coloured streaks: apricot and lavender to create different highlight hues (by decreasing or increasing the setting time) and diamond to tone down yellow reflections in blonde hair.
Moda&Styling revamps the natural and gold colour families. Those looking for vibrant, full colour with radiant highlights that last even longer, will find the perfect solution in the 27 entirely re-formulated shades: Golds, Naturals and Intense tones.