Design a space created for people, where they can feel like they are in the right place, even if only for a day. We applied this philosophy when designing the Elgon space in Pontedera (Pisa), dedicated to training, which is a subject that we hold...

Vibrant and irresistible. Exactly like a chocolate. We are not talking about food but about Chocolate Shine, the vast range of brilliant and sophisticated brown shades that Elgon will be adding to its Moda&Styling permanent haircolor line, Elgon’s flagship series in the field of haircolor....

The urban environment can be a significant source of stress. The combination of smog, pollution and temperature fluctuations together with the frenetic rhythms of the city represent a risk to the health of our bodies, which can also affect our outward appearance. It is not...

Today, we are publishing the third part of Serena Caimano’s travel diary in her discovery of Sierra Leone and the project we are running with COOPI. The strong emotions, which follow one after another at the speed of the kilometres travelled from one village to...

After a flight that lasted more than ten hours, Serena Caimano landed in Sierra Leone. Curiosity and the desire to experience that reality first hand made her heart open like a flower. Serena wanted to understand how Elgon and COOPI were actually affecting the lives...

According to the Organic Trade Association, 71% of women prefer natural products for their everyday use. This is a trend, which has also found fertile ground in the world of cosmetics and haircare, and which is growing very strongly in many market sectors. For this...

They are sure of themselves, irreverent and ready to get involved, thanks to a constant search for ever more personalized styles. As we mentioned in earlier posts, here are the archetype women who are coming to the fore in recent years. These are the women...

What kind of woman will stand out this 2018?What trends are going to define feminine style for the year? We have taken a look at the dictates of the fashion industry, advertising and international culture to get an idea of the model woman to be affirmed...

Everything is ready for the holidays. Only the last few gifts are still missing under the tree and ideas are running short. Don’t lose hope. You already have the answer inside of you. Actually, on top of your head. For example, have you ever thought...