[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10971" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]The turning point for green beauty is finally here, with leading brands becoming increasingly mindful of the topic and more discerning in their choice of packaging materials. The appeal of a cream, a hair mask, a lipstick or a perfume is also and above all measured by its presentation, with green cosmetics being the first to bear the brunt of this rule of thumb, owing to boxes made from recycled materials, less vivid colors and less eye-catching shapes.
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10963" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Cosmetics are becoming progressively advanced and this innovation is embracing products that make use of increasingly effective and natural ingredients, especially those of plant or marine origin.
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10809" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Wisdom dictates that we should be treating our scalp as if it were an extension of our face, taking care of it in the same way that we look after the skin on our body. According to Google, 40% of online searches regard scalp-related problems and some of the most popular search terms include hair loss, dandruff and itching. If cleansing our face is important, then the same can be said for our scalp and hair, since thorough cleansing allows any applied treatments to be better received. This is essential even for healthy scalps, free from dandruff and irritation.
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10796" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Green is becoming increasingly pink. As confirmed by the Italian Institute of Political, Economic and Social Studies (Eurispes): 30.2% of companies ran by women are mindful of sustainability. What’s more, Cameron Diaz, Drew Barrymore and countless other celebrities have joined the eco-friendly cause and have adopted a sustainable lifestyle.
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10628" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Sustainability might sound like a simple word: it really is not.
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10350" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Artists are born. Picasso famously said that ‘Every child is an artist. The problem is how to remain an artist once we grow up”. Creativity is a sacred aspect of the human being and being able to create something from nothing is unique to our species. Expressing oneself is essential, but when does creativity become art?
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10089" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Quality is no longer the only criteria we take into consideration when we pick a product: we are more and more aware of how brands feel towards ethical issues, and we expect them to take a stance on social, cultural, environmental and political topics.
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10072" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Let’s make one thing clear: beauty is not about looking perfect but expressing your personality, knowingly enhancing your strengths and uniqueness.
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10027" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]The elegance, sensuality, freshness and youthfulness of blonde is truly timeless. Today's trends speak of an increasingly risqué
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/3"][vc_single_image image="10028" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Immerse yourself in the atmosphere, close your eyes and teleport: pink sunsets, seagulls on Venice Beach