Beauty and wellbeing: the two fundamentals that we desire for our hair. Today, more than ever, these two words resound like a ‘must’ within the hair industry, even if finding professional solutions that satisfy both requisites is easier said than done. Elgon has however focused its...

In our last blogpost, we talked about Mother Science and what it means to be green at Elgon. We described how the sustainability trend has now become a must for beauty sector brands. We also showed how Elgon has succeeded in combining this need for...

The green trend is now law in the cosmetics industry. According to Mintel - a global leader in Market Research – the cosmetics of the future will be natural, personalised, socially responsible and technological. All the brands are working on complying with these features to...

Suitcases packed, plane tickets at the ready and enthusiasm galore: the holiday season is finally upon us and Gloria Bombarda - influencer with a huge following thanks to her ‘Borsa di Mary Poppins’ - has chosen her holiday must-haves. Because, despite the need to relax,...

Your hair’s beauty should never be overlooked, not even when you are on the move. That is why Elgon is presenting four new Travel Kits to all those globetrotters who are not ready to give up on taking care of their appearance. When your hair is...

The end of June is just around the corner. If vacation season is getting closer and closer for some folks, here at Elgon, our adrenaline is rising in anticipation of the coolest appointment of the year. We’re talking about Elgon Inspiring Days, the international gathering organized...

Today, time is a truly precious commodity. Although we recognise its importance, we have a tendency to overburden it with infinite commitments. The result is an endless, and at times sacrificial, rat race. There is however one thing that simply cannot wait: beauty, an immensely...